Thursday, 19 November 2009

Research on 'teaser' trailers...

As our task is to make a teaser trailer, we looked into what a teaser trailer entails...

A teaser trailer is a short version of a movie trailer which is designed to pique the interest of the audience, getting them excited about an upcoming film. Teasers are released months in advance, sometimes as much as 18 months before the expected release date of the film, as they are used to build anticipation and curiosity about the films they advertise. Teaser trailers can be seen before feature films in some movie theatres, and they are also released online and shown on television.

Classically, a teaser trailer lasts between half a minute and a minute. It may include footage from the film, often in a rough stage, since the film has not been completed. In some cases, a teaser trailer is simply an abridged version of a regular movie trailer, including the film's tagline and key footage in a condensed version which is more television-friendly.

D.N.

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