Colour and characters in a film poster

For my poster, i've been using a lot of bright colours to reflect Valentine's Day being a comedy. The posters for 'Twilight' used lots of dark colours such as black and grey which gives the impression to someone looking at it that it's a serious film, in comparison to the poster for 'Bruno', which used a lot of brighter colours such as blue and yellow, this gives off a much more light hearted impression. In my poster i've decided to use plenty of bright colours, particularly the colours of the Union Flag, which makes up the logo for the film. By running these colours throughout all three pieces of the coursework, the continuity will give the film a proper brand identity and ensure that it is as similar as possible to a real film marketing campaign.

The pose of the character on the poster is also important in identifying the genre of the film, so in the Twilight poster, the two main characters are in each others arms, with rather blank and perhaps sad facial expressions. In comparison, the main character on the Bruno poster is smiling and has a cheeky pose to reflect the comical nature of the film. However, in a spoof action film such as Hot Fuzz, the two main charcters on the poster strike a serious pose in order to trick the audience into thinking that the film in from the action genre. What i've done is have the characters on my poster follow this principle, but hinting that the film is infact a comedy. On my poster, Valentine is striking a serious pose which defines the stereotype of an action or spy film, whilst Smith has his head in his hands in shame to add some comic relief to the poster and to hint towards the spoof genre.

R.K.